An era of bold modest female sophistication

Ebi Alaibe Elezieanya is the genial, vibrant brand creator of Hermosa.

Beneath her lively and audacious persona, lies a very sound and very old soul driven by a founded concern for the decline of modesty in women’s fashion; as well as the industry’s seeming state of oblivion to a downward glide in the moderate female fashion outlook. That concern drove Ebi’s plunge into fashion in the first quarter of 2019; it was from inception, a deep dive aimed at clothing modest elegant women for their journey of purpose.

To actualize that vison, Ebi began to translate inspired designs that came to mind into lines of crisp, sophisticated modist shirts for women. The mini collections became a hot item within and without her social circles. That warm reception propelled the set up of a private atelier to cater to a growing clientele in Abuja, Nigeria. That atelier produced a string of made to measure mini-collections that again met with positive reviews.